Bespoke Websites.
Real Results.
I build custom websites for businesses that have outgrown templates and tired of agency bloat. No page builders. No unnecessary bloat. Just clean code and direct access to the person building your site.
Below is a comprehensive breakdown of every service I offer, complete with prices, turnaround times, and the occasional existential crisis. Every project includes responsive design, SEO fundamentals, and my undivided attention, unless Netflix releases something particularly compelling.
Bespoke Website Design
No templates. No page builders. No unnecessary bloat. Just me, a text editor, and an unhealthy obsession with clean code.
Starting from €2,500, every project begins with a discovery consultation where I figure out what you actually need. Then I design and build something custom, specifically for your business.
This is for businesses that need more than a glorified business card. Membership sites, complex functionality, advanced integrations, or simply a unique online presence that does not look like every other website on the internet. You know, the ones built by that guy on Fiverr who “does websites too.”
What You Actually Get
“Agency-quality work. Freelancer-level attention. No bloated account teams.”My entire value proposition in one sentence
Website Care Plans
Because a website without maintenance is like a car without oil. It will work for a while, then something expensive breaks.
Starter
The bare essentials. Hosting, security, and peace of mind for businesses that just need their site to stay online.
Care
The “set it and forget it” plan. For businesses who want their website maintained and protected without having to think about it.
Pro
Everything in Care, plus someone who actually answers your emails when you want to change a phone number.
Business
For businesses actively updating their website and marketing. Basically, you are serious about this.
Growth
SEO work, keyword research, and one article per month. For businesses that want to be found on Google.
Performance
The full shebang. Strategy, analytics, funnels, and two articles per month. For businesses that measure everything.
The Fine Print (That Is Not Actually Fine)
Unused support time does not roll over to future months. Work beyond your allocated monthly allowance will be quoted separately and approved before I lift a finger. Minor changes are covered within maintenance plans. New functionality, major redesigns, custom development and project work are quoted separately. The price you see is the price you pay. No hidden fees. No surprise invoices. No unexpected charges. I am many things, but a sneak is not one of them.
Add-On Services
For when the standard package is not enough and you need something extra. Like avocado on toast, but for websites.
Emergency Support
Response within 4 business hours. Resolution target within 24 hours. For when your website has decided to take an unscheduled holiday.
Content Writing — Website Pages
Words that do not make your visitors want to claw their eyes out. Professional, engaging, and optimised for both humans and Google’s algorithmic overlords.
Content Writing — Blog Articles
Regular blog content that proves you know what you are talking about. Or at least convincingly pretends you do.
Multilingual Website Setup
Language configuration, translation plugin setup, SEO configuration, language switchers, and testing. Because the internet is bigger than English.
Custom Features
Booking systems, appointment scheduling, membership areas, client portals, advanced forms, CRM integrations, API integrations. If you can describe it, I can probably build it. If you cannot describe it, we should talk anyway.
Additional SEO Work
When your care plan allocation runs out and you still want to climb Google’s ladder. Fair warning: I cannot guarantee page one. Nobody honest can.
Additional Development Work
Extra development hours for when “can you just” turns into “can you just rebuild the entire thing?” It happens more than you would think.
Website Redesigns
Sometimes a website needs more than a fresh coat of paint. Sometimes it needs a full demolition and rebuild. I will tell you which one you need. Brutal honesty included at no extra charge.
AI Solutions for Businesses
That Want More Than a Chatbot
I am building custom AI systems designed around real businesses, real information, and real work. No mystery black box, no generic widget with a new logo slapped on it, and no pretending that a glorified FAQ box is suddenly an employee.
These services are not available for general purchase yet. They are being developed, tested and refined through Yumi — the AI business partner behind Karel Caslavsky Online. Sensible things first. World domination can remain in the backlog.
AI Business Assistant
A custom AI assistant trained around your business, services, processes and tone. Built to answer questions, guide customers, support staff and reduce the amount of time everyone spends repeating the same information.
- Business-specific knowledge
- Custom personality and tone
- Customer guidance and support
- Lead qualification and routing
AI Website Integration
A proper AI layer added to an existing website. Not a canned chat bubble that knows the company name and then collapses under the weight of the second question.
- Website-based conversations
- Service and product guidance
- Contact and enquiry support
- Custom workflows and actions
AI Knowledge Base
Turn documents, policies, manuals, FAQs, price lists and internal information into something people can actually use without opening seventeen tabs and losing the will to live.
- Document-based answers
- Internal staff support
- Policy and process lookup
- Controlled business knowledge
AI Voice Assistant
Voice-based AI for conversations, enquiries, appointment handling and customer support. Planned for later, once the software has stopped finding inventive new ways to humble me.
- Natural voice interaction
- Appointment and enquiry handling
- Business-specific responses
- Escalation to a human when needed
Meet Yumi
Every service above began with one project.
Yumi is the AI business partner being built for Karel Caslavsky Online. She is not a mascot, a pre-built plugin or a stock chatbot wearing a nicer jacket.
She is the working research project behind this entire AI division — built with her own identity, personality, memory, business knowledge and role inside the company.
As Yumi develops, the same architecture, lessons and systems will become the foundation for custom AI assistants designed for other businesses.
Her backend, identity system and business knowledge are being developed directly.
She is being designed for practical work, not a polished demo that falls apart after launch.
What works for Yumi becomes the basis for future client AI projects.
Register Your Interest
AI Solutions are still in development, so there is no pricing page, no buy-now button and no sales funnel wearing sunglasses. If this is something your business may need, you can register your interest and tell me what you have in mind.
Still Here? Impressive.
You have scrolled through my services, you have seen my prices, and you have probably judged my life choices. Now it is your turn to make a decision.
No hidden fees. No surprise invoices. No unexpected charges. The price you see is the price you pay. I am many things, but a sneak is not one of them.